Branding Etiquette: Email Signatures and Logos
By John Gavula | Mon, 05/14/2012
As a brand designer it is always somewhat flattering when a client wants to use their new identity as much as possible. After all, the application of one’s logo is branding, and branding is good, right? Well, not always.
Call it a pet peeve, but a great example of bad branding is the old “Putting your logo in the signature of your email” move. I see it all the time where businesses don’t realize the faux pas they are committing in the interest of looking more professional.
Basically, emails with graphic signatures have a few problems.
Mac users (at least) receive these...
More
Great Brands Are Not Born, They Are Raised
By John Gavula | Wed, 02/01/2012
Those of you who know me well may already be aware that my wife and I are expecting. With a baby on the way I guess I couldn’t help myself but to see the design process through the lens of parenthood. Forgive the unintended sexism.
The essence of my observation is that the relationship a designer has with their brand is probably not so unlike the relationship a father has with his child. At best its creation is an act of passion, and its long-term stewardship and care is a labor of love. At worst its creation is self-indulgent and there is no long-term follow through...
More
