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- case studies
Branding Etiquette: Email Signatures and Logos
As a brand designer it is always somewhat flattering when a client wants to use their new identity as much as possible. After all, the application of one’s logo is branding, and branding is good, right? Well, not always.
Call it a pet peeve, but a great example of bad branding is the old “Putting your logo in the signature of your email” move. I see it all the time where businesses don’t realize the faux pas they are committing in the interest of looking more professional.
Basically, emails with graphic signatures have a few problems.
- Mac users...
Responsive Branding Standards for the Mobile Web
The web has an ability to shed its skin and emerge anew every couple of years. It should not be news to you that the future of web browsing is mobile. Mobile has already overtaken desktop browsing in parts of the world and is projected to do so...
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Choosing the right partner to brand your small business
It is not remarkable to encounter a small business in need of a holistic refresh of their brand’s look and feel. However, it becomes noteworthy when you are informed that they have just recently invested thousands into their design, only to be disappointed by the results.
There are a myriad of reasons why this occurs. At the center of them all is the fact that many small and early-stage enterprises simply don’t have any familiarity with the process and they choose the wrong partner. What should they have been aware of?
Know the difference between design and...
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Brand Inception
By now, most of you have probably seen the hugely successful Christopher Nolan film Inception. It is a movie that explores that possibility that an idea can be planted in the mind of a person without them knowing it.
From Hollywood’s standpoint, it is a science fiction twist on an old-fashioned heist film. However, from the standpoint of a marketing communications professional, it is something much closer to pornography. For decades these folks have sought to plant ideas in the minds of consumers. Albeit, less dramatically.
While Inception is a work of...
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