design

It is not remarkable to encounter a small business in need of a holistic refresh of their brand’s look and feel. However, it becomes noteworthy when you are informed that they have just recently invested thousands into their design, only to be disappointed by the results.

There are a myriad of reasons why this occurs. At the center of them all is the fact that many small and early-stage enterprises simply don’t have any familiarity with the process and they choose the wrong partner. What should they have been aware of?

Know the difference between design and...

When visual communication was rendered through oil on canvas one would not have a hard time arguing that it was the oil, and not the canvas that mattered most. While a well-crafted substrate was essential it was also something to take for granted. The great masters were painters and the skill with which they applied their medium was the measure of that greatness.

Today’s canvas of choice is the web. It is so powerful, dynamic and ubiquitous that it has devoured all other forms of media. Music, theater, film and even traditional art are now most commonly seen on the Internet. Often...