development

When visual communication was rendered through oil on canvas one would not have a hard time arguing that it was the oil, and not the canvas that mattered most. While a well-crafted substrate was essential it was also something to take for granted. The great masters were painters and the skill with which they applied their medium was the measure of that greatness.

Today’s canvas of choice is the web. It is so powerful, dynamic and ubiquitous that it has devoured all other forms of media. Music, theater, film and even traditional art are now most commonly seen on the Internet. Often...