naming

You are starting up a small business and it needs a name. Exciting! Given your budget you’ve decided to take on the responsibility yourself. You named your kids after all and Brandon and Brenda turned out okay so why should your business be any different?

Before you launch Brendco, I would like to humbly ask you to read this blog post.

Your business’s name is one of the key ingredients that make up your brand. If a professional naming exploration is out of the question, we at least need to get you up to speed on some basic considerations. In my experience, it is not that DIY...