stewardship

Those of you who know me well may already be aware that my wife and I are expecting.  With a baby on the way I guess I couldn’t help myself but to see the design process through the lens of parenthood.  Forgive the unintended sexism.

The essence of my observation is that the relationship a designer has with their brand is probably not so unlike the relationship a father has with his child.  At best its creation is an act of passion, and its long-term stewardship and care is a labor of love.  At worst its creation is self-indulgent and there is no long-term follow...