strategy

By now, most of you have probably seen the hugely successful Christopher Nolan film Inception. It is a movie that explores that possibility that an idea can be planted in the mind of a person without them knowing it.

From Hollywood’s standpoint, it is a science fiction twist on an old-fashioned heist film. However, from the standpoint of a marketing communications professional, it is something much closer to pornography. For decades these folks have sought to plant ideas in the minds of consumers. Albeit, less dramatically.

While Inception is a work of...