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Conventional User Experience Means Diminished Brand Experience
By John Gavula | Tue, 06/28/2011
Last summer at the Boston Design4Drupal conference and again at DrupalCon Chicago I had the pleasure of watching Jared Spool speak about web usability. He is the kind of presenter that sneaks up on you with a dry subject matter but leaves the crowd rolling with laughter as he quips his way through examples of UX failures.
Among the lessons learned from Spool was the idea that there is sometimes a gap between what users know, and what they need to know to operate your site. That is where we call upon design to bridge the gap.
Unfortunately, I feel that many...
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