web

The first thing every designer learns when they go to school is the power of using grids. That is, to establish a framework from which all of your content can be arranged. Thus, it will all be neatly organized and consistent.

At best, design grids make work easier and can be proprietary – as much a part of the brand’s toolkit as its color pallet or typeface. At worst however, it can be an obstruction, as it may prioritize mathematical cleanliness above visual and contextual considerations.

This all comes to mind because I find myself working on a collateral piece, which of...

When visual communication was rendered through oil on canvas one would not have a hard time arguing that it was the oil, and not the canvas that mattered most. While a well-crafted substrate was essential it was also something to take for granted. The great masters were painters and the skill with which they applied their medium was the measure of that greatness.

Today’s canvas of choice is the web. It is so powerful, dynamic and ubiquitous that it has devoured all other forms of media. Music, theater, film and even traditional art are now most commonly seen on the Internet. Often...