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interior stone & tile |
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Interior Stone and Tile is a counter-top and surface company that specializes in furnishing residential and commercial spaces with natural stone and quartz. While their services appealed to upscale builders and home-owners, their communications seemed almost industrial when we were enlisted to revitalize the brand.
Our redesign concepts explored the ideas of selection and presentation, but it was our most traditionally elegant option that caught thier eye. Its typographic lock-up interweaving an ornate “S” letter-form with the brand name was symbolic of the motion of natural stone and the beauty it brings to your home and workspace
Their stationary package is among the most robust you’ll see. Starting with traditional business cards and letterhead. And expanding to include a collection of forms and worksheets used to facilitate the estimating process as well as day-to-day communications with customers.
Among the other communications we designed a series of ads, which drew upon the typography of the stationary but evolved to accommodate photos and a stronger visual message.
Additionally, several collateral items were generated including a self mailing piece used to promote their maintenance services. And a 4x9 brochure that highlights their work with both residential and commercial clientele.
