Commercial Users of Functional Programming (CUFP) is an organization that serves programmers who utilize functional programming in diverse real-world settings. The brand identity is a variation on the lambda symbol, as a reference to lambda calculus, a common origin among functional programming languages. In a non traditional manner, the CUFP lambda visually climbs to stress their community's growth.
![Commercial Users of Functional Programing (CUFP) Identity Commercial Users of Functional Programing (CUFP) Identity](http://gavuladesign.com/sites/all/files/portfolioImages/cufpID.jpg)
Identity features a variation on the lambda symbol to stress community growth.
![CUFP Identity Concepts CUFP Identity Concepts](http://gavuladesign.com/sites/all/files/portfolioImages/cufp-id-explore.jpg)
Alternate CUFP identity concepts showcased the lambda symbol and spoke to code syntax as well as themes of recursion.