PRS Identity
Perception Research Services identity.
PRS Logo Exploration

Alternate logo concepts spoke to technology through a graphic eye visual.

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Perception Research Services Identity

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Perception Research Services (PRS) is a consumer research company that uses eye-tracking technologies to study and improve consumer packaging and marketing efforts for internationally known brands such as Kraft Foods, Johnson & Johnson, among others.

Our comprehensive rebranding campaign started with a logo update to better represent their technical prowess in a competitive marketplace. While our approach to the icon was evolutionary, the wordmark represented a significant leap forward in legability and tone. The resulting logo speaks with a more contemporary voice while better representing their proprietary data collection technique.

Thanks so much for the truly inspired creativity, dedication, patience and delightful working style. You guys are true partners and we really appreciate all that you do and how you do it.