Perception Research Services (PRS) is a consumer research company that uses eye-tracking technologies to study and improve consumer packaging and marketing efforts for internationally known brands such as Kraft Foods, Johnson & Johnson, among others.
Our comprehensive rebranding campaign started with a logo update to better represent their technical prowess in a competitive marketplace. While our approach to the icon was evolutionary, the wordmark represented a significant leap forward in legability and tone. The resulting logo speaks with a more contemporary voice while better representing their proprietary data collection technique.
