PRS Preferred Identity
PRS Preferred Identity Alternate Orientations
Home › portfolio ›
//

perception research services identity
//

Perception Research Services (PRS) is a consumer research company that uses eye-tracking technologies to study and improve consumer packaging and marketing efforts for internationally known brands such as Kraft Foods, Johnson & Johnson, among others.

Our comprehensive rebranding of PRS starting with updating their logo, to better speak to their technical prowess in a more competitive marketplace. By overlaying a ‘grid’ visual on their previous eye illustration we were able to better represent their proprietary data collection technique. We also finessed the brand typography to make it more contemporary.