The PRS stationery included extending the newly established to accommodate letterhead and business card design. The designs would prove to be a visual milestone in the way in which they place new emphasis on the companies relationship with retail packaging.
Most notably, the re-designed business cards would mark the introduction of the wireframe shelf illustration, adding perspective to PRS—that its technology benefits retailers. Additionally, it also placed new emphasis on the 'win at retail' message, which was found within copywriting previously used by PRS.
The cards were produced using a full bleed, two-sided, 3/3c print job on a high-quality Finch Fine cover stock. Additionally, PRS' cards were designed for 'shell' expansion, allowing for the addition of new lots without the added cost of re-staging the entire press run.
We're honored to have had the suite selected for a 2010 American Graphic Design Award in the Stationery category by Graphic Design USA.
