The Packaging Research Collateral Kit is a co-branding consumer packaging reference tool produced for one of the world largest consumer packaging companies by Perception Research Services.
It was designed to be an impressive, scalable, resource that embodied packaging through it's structural concept. The kit consists of three component including the slip case, binder and interior content. Our graphics centered around a wire-frame lineup of packages to illustrate the kit's look inside the world of packaging research and information. The color blue was used to represent that interior info as well as to unite the PRS and Unilever brands.
In terms of production, the case is built from e flute corrugated board mounted and laminated on both sides. It opens like a clam shell with a velcro closure. The interior 3 ring binder is also mounted on both sides with process printing and turned corners. All housing a series of custom tabs to organize the letter sized inserts.
We're honored to have had the kit selected for a 2010 American Graphic Design Award in the collateral category by Graphic Design USA.
