Gavula Design Associates - Strategic Branding Projects

Alumni for Public Schools Identity

Alumni for Public Schools Identity final

Alumni for Public Schools Identity brand family

Alumni for Public Schools is an initiative created by The Fund for Public Schools to renovate and improve New York City's public school libraries through the donations and involvement of it graduates. It's logo needed to visualize the concept of alumni contributions at the same time it visually invoked the brand equities of its parent organization.

Alumni for Public Schools Website

Alumni for Public Schools Site - Home

Alumni for Public Schools Site - Gallery

Alumni for Public Schools Site - Footer

Alumni for Public Schools Site - Wishlist

GD USA '11 Award Winner Letter

While the Alumni for Public Schools website would be developed by the team from Blackbaude, we were consulted to begin planning the site and create design templates for the home and project pages.

Like the logo, our site designs needed to build on the brand equities of the initiative's parent organization, the Fund for Public Schools. However, it was also important to develop a distinct vision so as to differentiate the two. We did this through a richer use of the Fund's pallet, and through the introduction of the flying cap header.

As always our designs were built with an eye toward production and an understanding of how they related to the site's architecture. While we were not involved in their implementation, our contribution established an aesthetic guideline as well as technical recommendations for their production.

We're honored to have had the website selected for a 2011 American Graphic Design Award in the interactive category by Graphic Design USA.

Ani Art Academies Website

Ani Art Site - Home

Ani Art Site - Curriculum

Ani Art Site - Application

Ani Art Site - News List

Ani Art Site - Instructors List

Ani Art Site - Artist's Profile

Ani Art Site - Gallery

Ani Art Site - Image RSS

Ani Art Site - Artists Contact Form

Ani Art Site - Academies Profile Page

Ani Art Site - CMS Interface

Ani Art Site - CMS Edit

Ani Art Site - CMS Clone

GD USA '11 Award Winner Letter

The Ani Art Academies site represented something of a brand merger. On one hand it is the new educational outlet of acclaimed artist Anthony Waichulis. On the other hand it is the charitable sibling of Ani Villas.

As such, our foremost design challenge was to incorporate the characteristics of both brands. The resulting site design closely leverages the layout and typography of its namesake, but draws its use of color, texture and line-work from the Waichulis School. Not to mention their gorgious library of visuals.

Ani Villas & Art Academy Identity

Ani Villas Final Logo

Ani Villas positive logo system

Ani Villas knockout logo system

Ani Art Academy positive logo system

Ani Art Academy knockout logo system

GD USA '11 Award Winner Letter

Ani is growing collection of luxury villas aimed at delivering a world class vacation experiences, with the seclusion of a private estate. Each location will also act as an affiliated supporter of a nearby Àni Art Academy, offering artistic instruction to local students through the methodology of Anthony Waichulis.

Ani Villas Pocket Folder

Ani Villas Folder - Full View

Ani Villas Folder - Left Pocket Detail

Ani Villas Folder - Cover

Ani Villas Folder - Right Pocket

Ani Villas Folder - Cover Detail

GD USA '11 Award Winner Letter

The Ani Villas pocket folder needed to be versatile enough to work for current and future locations. As such its visual focus was the brand itself. More than simply a vessel for 8x11 communications the folder would build on the visual aesthetic establish by the website and stationary. Moreover, it expanded the brand physically by introducing the swooping pocket as an echo of the logo's curvilinear energy.

Ani Villas Stationery

Ani Villas Stationary Cards

Ani Villas Stationary Set

Ani Villas Stationary Card Front Detail

Ani Villas Stationary Card Back Detail

Ani Villas Stationary Card Varnish

GD USA '11 Award Winner Letter

The stationery suite for Ani Villas included business cards, digital letterhead and a guest notepad. Using its clean equities established on the Ani site the designs were able to build on the brand's premium aesthetic. And through the introduction of a painterly texture within the icon itself, the card invoke the company's relationship with the An Art Academies.

Ani Villas Website

Ani Villas Site - Home

Ani Villas Site - About

Ani Villas Site - News Entries

Ani Villas Site - News Post

Ani Villas Site - Travel Agent Registration

Ani Villas Site - Agent Downloads

Ani Villas Site - Guestbook

Ani Villas Site - Villas Listing Page

Ani Villas Site - Villas Page

Ani Villas Site - Image Gallery

Ani Villas Site - Image

Ani Villas Site Promotion

Ani Villas Site - Rates and Reservations

Ani Villas Site - CMS Interface

Ani Villas Site - CMS edit

Ani Villas Site - CMS Sort

GD USA '11 Award Winner Letter

The Ani Villas website needed to serve as a scalable outpost to showcase the estate's luxurious experience, while facilitating reservations and reinforcing the brand's premium aesthetic.

Building on the logo concept, the site design introduced a subtle canvas background to speak to art. Minimalist page layouts were created to prominently showcase the villas beauty through the photos of James Wilkins & Patrick Mulcahy.

Brand Engineers Identity

Brand Engineers Identity - Before

Brand Engineers specializes in strategic brand positioning and repositioning for pharmaceutical and consumer package goods. We engaged their team on a brand update of their own to redesign their corporate identity so it better reflected the company's professionalism. This evolutionary solution maintained and enhanced identifyable equities including the schematic initials, but jettisoned the awkward copperplate typography in favor of a more contemporary treatment. The end result is a compact extractable brand unit that is as refreshed s it is recognizable.

CBX Cart Microsite

CBX Cart Home

CBX Cart Mom

CBX Cart Mom Cart

CBX Cart Pat

CBX Cart Pat Cart

CBX Cart Nat

CBX Cart Nat Cart

The CBX shopping cart microsite was a Flash piece designed to playfully provide users with a window into the Coleman Brandworx portfolio segmented by audience.

Working with their staff we developed and illustrated their vision of an in-store environment with animated characters to visualize the breadth of the studio's experience.

Cloud Cards Identity

Cloud Cards reproduces the traditional greeting card experience online. By creating a novel, and highly customizable experience that simulated the paper card experience, users can express themselves more efficiently and with a lighter environmental footprint.

In designing their brand identity we modified the traditional envelope visual to speak to both the virtual "cloud" as well as it's environmental connotation. When completed with typography the logo is simple, joyful and symbolic.

Cloud Cards Website

Cloud Cards home page

Cloud Cards NBC Universal design

Cloud Cards NBC Universal interior

Cloud Cards Envelope

Cloud Cards Xmas Closed

Cloud Cards interior with message

Cloud Cards reply interface

The Cloud Cards website served as both the outpost to promote the company's services, as well as the means of providing them. From a branding standpoint the site became the canvas on which many key equities were fleshed out. The use of color, graphics, typography and overall voice were all established to drive home the youthful fun personality of the the brand.

CounterEdge Identity

CounterEdge

CounterEdge Final Logo

GD USA '11 Award Winner Letter

“Cutting-edge” has new meaning, with innovative eco-friendly countertops from CounterEdge that are digitally templated from unconventional materials, such as concrete, reclaimed glass or paperwood.

Various logo concepts were developed. Ultimately a mark that has two beveled counters coming together to form an edge was established, which also embodies forward inertia. The neutral and green colors represent the use of both traditional and eco-friendly materials. The word-mark lockup includes classic typography as well as the company's tagline.

CounterEdge Landing Page

CounterEdge

CounterEdge Landing Page

CounterEdge Landing Page Update 1

CounterEdge Landing Page Update 2

GD USA '11 Award Winner Letter

Landing page design for CounterEdge to establish an interim web presence complete with graphic, type and color equities in keeping with the larger branding program. This one page communication introduced visitors to the company and calls them to action with a downloadable estimate form.

Iterative upgrade integrated fliker and Twitter feeds as well as embedded YouTube media.

We're honored to have had the CounterEdge branding program selected for a 2011 American Graphic Design Award by Graphic Design USA.

CounterEdge Stationery Suite

CounterEdge

Counter Edge Cards Top View

Counter Edge cards press sheet

Counter Edge cards side view

Counter Edge cards press sheet

CounterEdge Stationary

CounterEdge Envelope Detail

Counter Edge Fax

CounterEdge Vanity Program 1

CounterEdge Vanity Program 2

CounterEdge Stationary Estimate Worksheet

CounterEdge Stationary Edge Profiles

GD USA '11 Award Winner Letter

We designed a stationery system that represents “cutting edge” while playing off the CounterEdge logo that is also symbolic of the green innovations CounterEdge has pioneered. Several of the deliverables included:

Business cards: The design of the cards was intended to quickly represent forward-thinking. The contact information is kept clean and crisp, and the backside introduced the the directional texture—subtly playing off the logomark to speak to momentum and green innovation.
Letterhead and Envelope: The layout is clean with judicious use of the color green—a natural fit for the company that makes custom cut eco-friendly countertops.
Fax: This digital Fax Coversheet was delivered as a form enabled PDF for quick population by staff. And of course the clean design makes use of various brand elements
Shop Form: The three page digital shop form was also delivered as a PDF for circulation via email and website. The document continues to build on brand equities while organizing this deceptively complex communication in a new horizontal orientation.

The entire system or printed elements was executed on 100% post consumer recycled Rolland cover and text, earning it an FSC certification to emphasize the company's smart and thoughtful approach to the environment.

We're honored to have had the CounterEdge branding program selected for a 2011 American Graphic Design Award by Graphic Design USA.

CounterEdge Vehicle Branding

CounterEdge

CounterEdge Box Truck

CounterEdge box truck door panel

CounterEdge box truck side panel

CounterEdge pickup truck door panel

CounterEdge pickup truck tailgate

GD USA '11 Award Winner Letter

The vehicle graphics for CounterEdge balance aesthetic and practical considerations as they must be both highly legibly, but visually pleasing and consistent. The resulting designs adapt existing typographic and color considerations to successfully brand both the box truck and pickup forms as part of the larger CounterEdge program

We're honored to have had the CounterEdge branding program selected for a 2011 American Graphic Design Award by Graphic Design USA.

CUFP Identity

CUFP

CUFP Identity

Commercial Users of Functional Programming (CUFP) is an organization that serves programmers who utilize functional programming in diverse real-world settings. The brand identity is a variation on the lambda symbol, as a reference to lambda calculus, a common origin among functional programming languages. In a non traditional manner, the CUFP lambda visually climbs to stress their community's growth.

CUFP Website

CUFP

CUFP Site Home

CUFP Site bylaws

CUFP Site steering committee

CUFP site user profile

CUFP site job posting

CUFP site conference page

CUFP site Schedule

CUFP site Session page

CUFP site Videos

CUFP site contact page

CUFP Site admin tabs

CUFP Site admin edit panel

CUFP site admin content list

CUFP Site Admin user table

GD USA '10 Award Winner Letter

CUFP site - before

The Commercial Users of Functional Programming (CUFP) website serves as the central resource for function programmers who are engaging popular languages like Haskell, F# and OCaml in real-world settings. While showcasing relevant news posts, and videos it works to build an online community that invites users to develop profiles, contribute comments, and submit job opportunities.

Diamonds of the Reef Business Cards

Diamonds of the Reef is a company that specializes in the ethical sale of tropical fish. For their business card design we expanded on the color and graphic equities introduced by our logo design. Most notably, including the the back panel's subtle allusion to the filefish's beautiful pattern. The cards were produced using a full bleed, two sided, 2/1 print job on a high quality Finch Fine cover stock.

Diamonds of the Reef Identity

Diamond of the Reef Identity Rebrand

Diamond of the Reef Identity - before

Diamonds of the Reef is a company that prides itself on the ethical sale of tropical fish by insuring these rare gems are well treated and in good health before being sold. Our rebranding centered around the beautiful filefish as we worked to capture it's intricate pattern in an iconic manner. It also marked a compositional evolution that directed the fish's energy upward, and around the typography. Creating a motion that spoke to the optimism of company, and the health of the fish.

Foodprints Identity

Foodprint Identity

Designing For the Greater Good Cover

Designing For the Greater Good Foodprint Page

Brand identity for Foodprints, a holistic health and wellness coaching service. The fingerprint-pear icon illustrates that there is no single best approach to diet an wellness for everyone. Rather that each person is unique, and should have a strategy tailored to their individual needs.

Gavula Design is honored to see the Foodprints identity included in Collins Design and Crescent Hill Books' publication, Designing for the Greater Good: The Best in Cause-Related Marketing and Nonprofit Design.

Green the Air Identity

Green The Air windmill Concept

Green The Air grass Concept

Green The Air Leaf-bulb Concept

Green The Air Butterfly Concept

Brand identity exploration for Green the Air, a company providing carbon calculation and cancellation services. Each or our concepts introduced alternate icons relevant to a positive representation of air and the environment.

Hendrickson Photography Identity

Hendrickson Photography

Hendrickson Photography Final Identity

Corey Hendrickson's photographic style explores portraiture with authenticity. While his images are often posed, his subjects are real people – wrinkles and all.

Knowing this, we developed his brand identity to capture, the simple, understated and imperfect character of his imagery. The distressed lowercase "H" icon represented in a natural green hue embodies his modest and raw approach.

Hendrickson Photography Stationery

Hendrickson Photography

Hendrickson Photography Business Cards

Hendrickson Photography Postcards

Hendrickson Photography Business Cards Press Sheet

Hendrickson Photography Letterhead

GD USA '10 Award Winner

The design of Hendrickson Photography's stationery pieces, like its brand identity is inspired by the understated authenticity of the artist himself, Corey Hendrickson.

As such, they are shaped from a brand pallet that leveraged naturalist tones, lowercase serif typography and graphical asymmetry as a means of embodying the simply candor of his images.

We're honored to have had the suite selected for a 2010 American Graphic Design Award in the Stationery category by Graphic Design USA.

Interior Stone & Tile Advertisement

Interior Stone & Tile

Interior Stone & Tile Advertisement

Interior Stone & Tile Advertisement - close in

Interior Stone & Tile Advertisement - Detail

This full page advertisement for Interior Stone & Tile was featured in the Boston Design Guide publication, an annual showcase of the region's premier home furnishing providers.

Our art direction built on the brand's core equities including color typography, and the ornate "S" graphic. All of which appeal to readers with a clean, and premium brand vision.

Interior Stone & Tile Identity

Interior Stone & Tile

Interior Stone Identity Final

Interior Stone Identity Before Image

Interior Stone & Tile is a company that offers home surfacing solutions with granite and other traditional materials. The objective of our logo redesign was to cultivate an icon that spoke more successfylly to the brand's target audience of upscale builders and home owners.

Interior Stone & Tile Stationery

Interior Stone & Tile

Interior Stone & Tile Business Cards

Interior Stone & Tile Letterhead

Interior Stone & Tile Forms

Interior Stone & Tile Startionary Before Images

The comprehensive stationery suite we designed for Interior Stone & Tile fleshed out many of the company's brand equities including typography and the use of the ornate "S" as a background device.

In addition to their business cards, letterhead and envelope the company's stationery package featured several technical forms and worksheets. These design are used by employees and clients during dad to day communications, bringing the brand visions and voice to even the most everyday exchange.

Jane Street Advertising

Jane Street

Jane Street Advertisments

Jane Street's magazine ads were designed for a variety of collegiate publications to run in advance of job fairs and recruiting opportunities. They appeal the to intellectually curious student by highlighting the company's cultural emphasis on learning and growth both visually and literally. Furthermore, the ads dovetail with the broader vision and voice of other Jane Street communications to establish brand awareness.

Jane Street Booth

Jane Street

Jane Street Booth Frontal

Jane Street Booth three-quarter side view

This pop-up display booth for Jane Street was designed to quickly outline company values and benefits at collegiate jobs fairs. It is part of the larger Jane Street branding campaign, and builds of the graphic equities of related communications including their ads, fliers, recruiting kit, and website.

Jane Street ETF Slim Jim Brochure

Jane Street 4x9 - Cover

Jane Street 4x9 - Interior

Jane Street 4x9 - Press Sheet

Jane Street 4x9 - Cover Detail

Jane Street 4x9 - Interior Detail

Jane Street needed a brochure for their European offices to hand out to brokers and establish credibility around their extensive experience handling Exchange Traded Funds.

We recommended a Slim Jim structure knowing that a 4x9 roll fold would not only make for a nice hand-out, but could make for a communication that is both quick and robust.

Through a varied use of copy, imagery, and graphics, we were able to create a communication that was both on-brand, and noticeably more formal.

Jane Street Recruiting Flier

Jane Street

Jane Street Recruiting Flier

The Jane Street recruiting flier is designed to inform university students of employment opportunities, and also to create brand awareness. As part of the larger campaign, the flier builds on the vision expressed in the company's website and collateral.

Jane Street Recruiting Kit

Jane Street

Jane Street recruiting kit interior and inserts

Jane Street recruiting kit exterior standing

Jane Street folder inside right with inserts

Jane Street recruiting folder inserts

Jane Street kit pocket detail

Jane Street kit front and back laying flat

Jane Street Kit Inserts from back

Jane Street Kit Varnish

Jane Street kit interior detail

The Jane Street recruiting kit consists of a custom folder containing a series of stepped inserts. Our objective was to design a modular collateral piece that could be handed out at premier colleges and universities. Inserts provide a company overview as well as career-track specific information.

Jane Street Website

Jane Street

Jane Street Capital home page

Jane Street Capital calendar page

Jane Street Capital FAQ page

Jane Street Capital skills page

Jane Street Japanese Curriculum

Jane Street Japanese Skills

Jane Street Site - Before

The Jane Street website redesign was the first step in what would prove to be a be a comprehensive rebranding campaign. As such it marked the introduction of several key brand equities including the updated pallet, typography, interweaving stripe graphics and the journalistic photographic style. Structurally we worked with Jane Street to flesh out a more robust sitemap that better reflected the size and capabilities of the company.

Keep it Going NYC Identity

Keep it Going NYC

Keep It Going NYC identity

Designing For the Greater Good Cover

Designing For the Greater Good Keep It Going NYC Page

Keep it Going NYC was an initiative put forth by The New York City Fund for Public Schools to promote parental involvement and create support and awareness for public school reforms. The identity features a spinning apple icon that is symbolic both of education and the city itself. Additionally its upward motion speaks to the positive inertia of school reforms.

Keep it Going NYC MTV 44.5 Billboard

Keep it Going NYC

Keep it Going NYC Billboard

Keep it Going NYC Billboard Close Up

This high definition video advertisement expanded on the Keep it Going NYC website animation designed to highlight improvements in the school system, and call for community participation.

The ad was featured on MTV’s 44.5 billboard in Time’s Square, visible from both the street and the MTV studio.

Keep it Going NYC Website

Keep it Going NYC

Keep It Going NYC Home Page

Keep It Going NYC Alumni Page

Keep It Going NYC Seasonal Articles

Keep It Going NYC Foreign Language Pages

Keep It Going NYC Custom Media Player

Keep It Going NYC CMS

Designing For the Greater Good Cover

Designing For the Greater Good Keep It Going NYC Page

The Keep it going NYC website appeals to parents aesthetically by invoking traditional classroom visuals like the chalkboards and manila folders. It builds on the branding established by the brand identity through it's use of apple reds and italic typography.

The site was designed to serve as an informative backstop for the broader Keep it Going initiative by providing seasonal tips to parents on how to stay involved with their kid’s education. Additionally, it featured a custom media player and newsletter sign-up to help sustain involvement.

To ensure easy maintenance each quarter the site was build using the Drupal CMS. Including rich text editing of content, uploading of videos, as well as the ability to add edit and remove statistics from all of the Flash animations.

Kentucky Fried Chicken Identity

Kentucky Fried Chicken Identity Concept

Kentucky Fried Chicken Identity - Before

This brand identity exploration for Kentucky Fried Chicken was developed to breath new life into the Colonel Sanders logo lockup. The company's legendary founder was perceived as being stiff and overly formal in it's existing incarnation. As such these solutions focused on generating treatments that heighten his appeal through warmer facial expression, gestural illustration, and a more dynamic compositions.

Perception Research Services Advertisment

Perception Research Services

PRS Ad

PRS Ad - Before

This print ad for PRS was placed in various trade publications to increase exposure for PRS while continuing to expand its brand equities. Working closely with PRS management and writers, we developed this easy-to-understand design incorporating graphical elements that are pervasive on their new business cards, website and collateral. The result elegantlys tell the story of what PRS does and the audience it serves.

Perception Research Services Folder

Perception Research Services

PRS folder outside and In

PRS folder interior with custom pockets and card slot.

PRS folder front and back

PRS folder typographic detail

PRS folder illustration detail

This simple pocket folder is a tool for PRS employees to use when presenting print materials to client. It conveys PRS' technical approach to packaging research by leveraging the 'wireframe' illustration motif we introduced throughout their broader branding program.

The piece itself is printed 3/3 on a sturdy cover stock with custom die cutting, and a slit for the presenters business card.

Perception Research Services Identity

Perception Research Services

PRS Preferred Identity

PRS Preferred Identity Alternate Orientations

PRS Identity - Before

Perception Research Services (PRS) is a consumer research company that uses eye-tracking technologies to study and improve consumer packaging and marketing efforts for internationally known brands such as Kraft Foods, Johnson & Johnson, among others.

Perception Research Services OOHCS Tri-Fold

Perception Research Services

PRS OOHCS Trifold Cover and Interior

PRS OOHCS Trifold Cover detail

PRS OOHCS Trifold Interior

PRS OOHCS Trifold Outside Cover

PRS introduced a new usage for their retail eye-tracking technology, by expanding it to realm of outdoor communications. This cost-effective tri-fold pamphlet explains visually what the PRS technology does analytically. The introduction of the 'wireframe' illustration motif speaks to PRS' ability to see past the clutter and quantify the potential success of an outdoor advertising before millions are invested in its deployment.

This pamphlet is the first to promote the rollout of this emerging technology by PRS, and the 'wireframe' motif is now used pervasively with other PRS marketing materials to build that products brand.

Perception Research Services Stationery Design

Perception Research Services

PRS Business Card

PRS Business Card Press Sheets 1

PRS Business Card Press Sheets 2

PRS Business Letterhead

GD USA '10 Award Winner Letter

PRS Stationary - Before

The PRS stationery included extending the newly established to accommodate letterhead and business card design. The designs would prove to be a visual milestone in the way in which they place new emphasis on the companies relationship with retail packaging.

Most notably, the re-designed business cards would mark the introduction of the wireframe shelf illustration, adding perspective to PRS—that its technology benefits retailers. Additionally, it also placed new emphasis on the 'win at retail' message, which was found within copywriting previously used by PRS.

The cards were produced using a full bleed, two-sided, 3/3c print job on a high-quality Finch Fine cover stock. Additionally, PRS' cards were designed for 'shell' expansion, allowing for the addition of new lots without the added cost of re-staging the entire press run.

We're honored to have had the suite selected for a 2010 American Graphic Design Award in the Stationery category by Graphic Design USA.

Perception Research Services Website Redesign

Perception Research Services

PRS Site Home Page

PRS Site Pathfinder

PRS Site Announcement

PRS Site PEP page

PRS Site Clients Page

PRS Site Insights page

PRS Site videos

PRS Site Directions

PRS Site Admin interface

PRS Site Admin tutorials

GD USA '10 Award Winner Letter

PRS Site - Before

PRS' website is the technical and visual centerpiece of their larger rebanding program. The design implementation draws from the campaign's broader pallet of equities to speak in a consistant and strategic voice while inroducing animation and interactivity.

Our detailed Information Architecture fleshed out site requirments and milestones along the way. These included the need for a robust Content Management System and Search Engine Optimization features. Leveraging ZStrata's intuitive ASP.Net CMS, non-technical PRS staff can now easily add Insights, Videos, Bios, Clients and news Announcements as needed.

We're honored to have had the website selected for a 2010 American Graphic Design Award in the interactive category by Graphic Design USA.

PRS Packaging Research Center Site

PRS Packaging Research Center Site Login

PRS Packaging Research Center Site Home Page

PRS Packaging Research Center Site Guidelines

PRS Packaging Research Center Site Reports Page

PRS Packaging Research Center Site What's New Page

GD USA '10 Award Winner Letter

The Packaging Research Center website is a co-branding consumer packaging reference tool produced for one of the world largest consumer packaging companies by Perception Research Services. It expands on the branding established for it's sibling project, the Packaging Research Collateral Kit by applying its equities including the wire-frame bottle line-up and pallet.

The site is secured using ssl and leverages asp.net, sql server technology for it back end. It also includes some basic administrative functionality to enable easy content population and editing.

We're honored to have had the website selected for a 2010 American Graphic Design Award in the interactive category by Graphic Design USA.

PRS Packaging Research Collateral Kit

PRS Packaging Research Kit

PRS Packaging Research Kit Sketch

PRS Packaging Research Kit Closed Slip Case

PRS Packaging Research Kit Opened

PRS Packaging Research Kit Closure Detail

PRS Packaging Research Kit Lineup

PRS Packaging Research Kit WIth Open Binder

PRS Packaging Research Kit Tab Detail

PRS Packaging Research Kit Binder Detail

GD USA '10 Award Winner Letter

The Packaging Research Collateral Kit is a co-branding consumer packaging reference tool produced for one of the world largest consumer packaging companies by Perception Research Services.

PS Arts Week Collateral

PS Arts Week

PS Arts Week visual arts gala invite

PS Arts Week invite detail

PS Arts Week event program detail

PS Arts Week theatrical program

PS Arts Week invitation lineup

PS Arts Week theatrical program cover detail

Designing For the Greater Good Cover

Designing For the Greater Good PS Art Week Page

The PS Arts Week event collateral design including invites and programs to brand and promote the week long celebration of the arts in the New York City public schools. It is featured in the book Design for the Greater Good among the best cause related design, and nonprofit marketing.

PS Arts Week Identity

PS Arts Week

PS Arts Week master logo

PS Arts Week Dance Identity

PS Arts Week Theater Identity

PS Arts Week Music Identity

PS Arts Week Visual Arts Identity

PS Arts Week logo system

Designing For the Greater Good Cover

Designing For the Greater Good PS Art Week Page

The PS Arts Week Identity system design is part of the integrated brand communications created to promote the week long celebration of the arts in the New York City public schools. It is featured in the book Design for the Greater Good among the best cause related design, and nonprofit marketing.

PS Arts Week Signage

PS Arts Week

PS Arts Week signage

The PS Arts Week event signage design is part of the integrated brand communication system created to promote the week long celebration of the arts in the New York City public schools. It is featured in the book Design for the Greater Good among the best cause related design, and nonprofit marketing.

PS Arts Week Website

PS Arts Week

PS Arts Week home page

PS Arts Week theater gala

PS Arts Week events by borough

PS Arts Week gallery

PS Arts Week music gala page

PS Arts Week contact form

The PS Arts Week event website design is part of the integrated brand communication system created to promote the week long celebration of the arts in the New York City public schools. It is featured in the book Design for the Greater Good among the best cause related design, and nonprofit marketing.

Red Sox Scholars Identity

Red Sox Scholars Final Identity

Red Sox Scholars Identity on Green Monster

Red Sox Scholars Embroidered

As the Red Sox came under new ownership in 2002, we collaborated to brand Red Sox Scholars - a philanthropic program of the legendary baseball team. As a part of the team's Red Sox Foundation, the Scholars initiative is devoted to providing economically disadvantaged 5th graders in Boston public school with college scholarships.

The resulting brand identity showcases franchise's existing equities with an educational twist by marrying the team's familiar baseball cap and typography with a graduation tassel.

S3 Thermal Imaging Business Cards

S3 Thermal Imaging

S3 Thermal Imaging Business Cards

S3 Thermal Imaging Business Card Press Check

S3 Thermal Imaging Business Card

S3 Thermal Imaging Business Cards - Before

The S3 Thermal Imaging business card redesign was part of the larger rebranding campaign that introduced a more technical and contemporary visualization of the company. Their design marked the full fleshing out of the S3 brand pallet including color, typography and texture including the fiery background that embodies the concept of heat.

The cards were produced using a full bleed, two sided, 4/2 print job on a high quality Finch Fine cover stock.

S3 Thermal Imaging Identity

S3 Thermal Imaging

S3 Thermal Imaging Final Identity

S3 Thermal Imaging Identity - Before

Identity rebrand for S3 Thermal Imaging, a business offering infrared photographic services to help identify electrical, residential, medical and veterinary issues that are invisible to the naked eye.

In what was a revolutionary rebranding effort, our logos explored the visualization of heat through color and the thermographic spectrum as well as the concept of a reveal. Our ultimate solution captured the technical nature of the service through a more contemporary icon and typography.

S3 Thermal Imaging Landing Page

The S3 Thermal Imaging landing pages established a temporary brand presence for the company while their more robust site was being developed. It features an interactive Flash piece allowing users to compare traditional and infrared photographs.

S3 Thermal Imaging Website

S3 Thermal Imaging

S3 Thermal Imaging Website Home Page

S3 Thermal Imaging Website Electrical Applications Page

S3 Thermal Imaging Website News Page

S3 Thermal Imaging Website Contact Form

S3 Thermal Imaging Website CMS Interface

S3 Thermal Imaging Website News Filtered with RSS

S3 Thermal Imaging Website Content Editing

The S3 Interactive brand presence is a primarily information driven website. In addition to content outlining the companies services it features an interactive Flash piece and contact. All while embodying the pallet, typography and technical voice that defines the brand.

S3 Thermal Imaging's website is built on the powerful Drupal content management system. The CMS allows for dynamic content, as well as the adding, editing and removal of articles and images.

Sententia Research Business Cards

Sententia Research

Sententia Research Business Cards

Sententia Research Stationary - Before

Business Cards for Sententia Research LCC expanded the brand's color and typographic equities.

The cards were produced as a full bleed, 2/2 print job on a high quality Finch Fine cover stock.

Sententia Research Identity

Sententia Research

Sententia Research Redesigned Identity

Sententia Research Identity - Before

Identity rebrand for Sententia Research, a business offering testing and research solutions for the pharmaceutical industry. The design leveraged the core composition of its predecessor while upgrading the graphics and typography to appear to a more sophisticated clientele.

Sententia Research Landing Page

Sententia Research

Sententia Research Landing Page

Landing page design for Sententia Research, a business offering testing and research solutions for the pharmaceutical industry. The design unveiled a more robust brand presence and fleshed out color and typographic equities. This one page communication introduced visitors to the company and calls them to action with a contact form.

Shop for Public Schools Collateral

Shop For Public Schools

Shop For Public Schools Training Sheets

Shop For Public Schools Postcard

Shop For Public Schools Poster

The Shop for Public Schools collateral added posters, postcards and training sheets to the larger branding campaign in support of of the week long initiative. These communication empowered participating city merchants to create awareness among their staff and customers about the store's role supporting the Fund for Public Schools and library improvements.

The design created a relationship with the event's outdoor marketing communications by building on it's brand equities including illustration and typography.

Shop for Public Schools Identity

Shop For Public Schools

Shop for Public Schools identity

Shop for Public Schools Branding

Shop for Public Schools is a week long initiative put forth by The New York City Fund for Public Schools in partnership with city merchants to raise money to improve city libraries. The brand identity was designed to create a strong visual relationship with the Fund's logo both in terms of typography and color. However, it speaks uniquely to the shopping experience through the introduction of the tag and string. An evolution, that It also invokes the Fund's history of fund raising tag sales.

Shop for Public Schools Outdoor Advertising

Shop For Public Schools

Shop for Public Schools Outdoor Banner

Shop for Public Schools Bus Shelter Ad

The branding campaign for Shop for Public Schools includes a series of outdoor advertisements. They were featured on streetlight banners and bus shelters throughout the boroughs in support of the week long initiative. The designs introduced the iconic shopper illustration to create awareness and visually connect the city's favorite pastime with the support for NYC public school libraries.

Shop for Public Schools Web Advertising

Shop For Public Schools

Shop for Public Schools Skyscraper Banner

Shop for Public Schools Daily Candy ad

Shop for Public Schools Square Web Banner

Shop for Public Schools New York Magazine Ad

The branding campaign for Shop for Public Schools included skyscraper and square animated Flash banner ads. They could be found in metro New York City websites like New York Magazine as well as the NYC's Daily Candy mailing. The banners drive traffic to the Shop Week site to spread awareness for the week long initiative.

Shop for Public Schools Website

Shop For Public Schools

Shop for Public Schools Home Page

Shop for Public Schools What We've Done Page

Shop for Public Schools merchant profile page

Shop for Public Schools merchant location Google Map

Shop for Public Schools merchant list

Shop for Public Schools news post

Shop for Public Schools Calendar

Shop for Public Schools Merchant Sign-Up Form

The Shop for Public Schools website was created to inform the public and merchant partners about the week long initiative in support of NYC public school library improvements. It is part of the larger Shop week branding campaign and builds on it's color, typography and visual equities in establishing continuity. Some of the primary features include:

Stamford Walks Identity

Stamford Walks identity

The logomark for Stamford Walks was designedd to caputure several aspects of the health and wellness initiative. Launched by Stamford Hospital, the identity speaks to the virtues of walking (for fun, for commuting, for fitness) of course.

Additionally it also seaks to illustrate the diverse topography of this coastal city including it's waterfront, urban, rural and park spaces. In particular, walking routes promoted the use of the Mill River and Cove Island Park spaces.

Symbicort Identity

Symbicort ID Concept

The Symbicort identity exploration generated a number of design concepts that embodied the brand characterization of an optomistic, forward looking and synergistic product.

Transparent Financial Identity

GD USA '10 Award Winner Letter

Transparent Financial offers ethical debt settlement programs and mortgage refinancing services. In developing their brand icon we used the t and f letters to form the downward arrow in reference to debt reduction.

Knowing potential customers may be coming from a place of vulnerability and doubt, the lowercase, serif typography was selected to communicate approachability and professionalism.

We're honored to have had the logo selected for a 2010 American Graphic Design Award in the identity category by Graphic Design USA.

Vecdr Studio Identity

LogoLounge Vecdr Studio Shapes & Symbols

Vecdr Studio is a vector based illustration company whose artworks is tonally light and playful. Thus it was fitting that we develop a name and identity that played on words and convention. With it's campy spelling and visual spin on the medical caduceus, the logo speaks to both expertise and levity.

We are honored to hear of the the logos "probable" inclusion in the forthcoming LogoLounge Master Library 3000 Shapes and Symbols, the third book in the new Master Library series from Rockport Publishing.