Collateral Projects

Ani Villas Pocket Folder

Ani Villas Folder - Full View

Ani Villas Folder - Left Pocket Detail

Ani Villas Folder - Cover

Ani Villas Folder - Right Pocket

Ani Villas Folder - Cover Detail

GD USA '11 Award Winner Letter

The Ani Villas pocket folder needed to be versatile enough to work for current and future locations. As such its visual focus was the brand itself. More than simply a vessel for 8x11 communications the folder would build on the visual aesthetic establish by the website and stationary. Moreover, it expanded the brand physically by introducing the swooping pocket as an echo of the logo's curvilinear energy.

Ani Villas Stationery

Ani Villas Stationary Cards

Ani Villas Stationary Set

Ani Villas Stationary Card Front Detail

Ani Villas Stationary Card Back Detail

Ani Villas Stationary Card Varnish

GD USA '11 Award Winner Letter

The stationery suite for Ani Villas included business cards, digital letterhead and a guest notepad. Using its clean equities established on the Ani site the designs were able to build on the brand's premium aesthetic. And through the introduction of a painterly texture within the icon itself, the card invoke the company's relationship with the An Art Academies.

CounterEdge Stationery Suite

CounterEdge

Counter Edge Cards Top View

Counter Edge cards press sheet

Counter Edge cards side view

Counter Edge cards press sheet

CounterEdge Stationary

CounterEdge Envelope Detail

Counter Edge Fax

CounterEdge Vanity Program 1

CounterEdge Vanity Program 2

CounterEdge Stationary Estimate Worksheet

CounterEdge Stationary Edge Profiles

GD USA '11 Award Winner Letter

We designed a stationery system that represents “cutting edge” while playing off the CounterEdge logo that is also symbolic of the green innovations CounterEdge has pioneered. Several of the deliverables included:

Business cards: The design of the cards was intended to quickly represent forward-thinking. The contact information is kept clean and crisp, and the backside introduced the the directional texture—subtly playing off the logomark to speak to momentum and green innovation.
Letterhead and Envelope: The layout is clean with judicious use of the color green—a natural fit for the company that makes custom cut eco-friendly countertops.
Fax: This digital Fax Coversheet was delivered as a form enabled PDF for quick population by staff. And of course the clean design makes use of various brand elements
Shop Form: The three page digital shop form was also delivered as a PDF for circulation via email and website. The document continues to build on brand equities while organizing this deceptively complex communication in a new horizontal orientation.

The entire system or printed elements was executed on 100% post consumer recycled Rolland cover and text, earning it an FSC certification to emphasize the company's smart and thoughtful approach to the environment.

We're honored to have had the CounterEdge branding program selected for a 2011 American Graphic Design Award by Graphic Design USA.

Diamonds of the Reef Business Cards

Diamonds of the Reef is a company that specializes in the ethical sale of tropical fish. For their business card design we expanded on the color and graphic equities introduced by our logo design. Most notably, including the the back panel's subtle allusion to the filefish's beautiful pattern. The cards were produced using a full bleed, two sided, 2/1 print job on a high quality Finch Fine cover stock.

Hendrickson Photography Stationery

Hendrickson Photography

Hendrickson Photography Business Cards

Hendrickson Photography Postcards

Hendrickson Photography Business Cards Press Sheet

Hendrickson Photography Letterhead

GD USA '10 Award Winner

The design of Hendrickson Photography's stationery pieces, like its brand identity is inspired by the understated authenticity of the artist himself, Corey Hendrickson.

As such, they are shaped from a brand pallet that leveraged naturalist tones, lowercase serif typography and graphical asymmetry as a means of embodying the simply candor of his images.

We're honored to have had the suite selected for a 2010 American Graphic Design Award in the Stationery category by Graphic Design USA.

Interior Stone & Tile Stationery

Interior Stone & Tile

Interior Stone & Tile Business Cards

Interior Stone & Tile Letterhead

Interior Stone & Tile Forms

Interior Stone & Tile Startionary Before Images

The comprehensive stationery suite we designed for Interior Stone & Tile fleshed out many of the company's brand equities including typography and the use of the ornate "S" as a background device.

In addition to their business cards, letterhead and envelope the company's stationery package featured several technical forms and worksheets. These design are used by employees and clients during dad to day communications, bringing the brand visions and voice to even the most everyday exchange.

Jane Street ETF Slim Jim Brochure

Jane Street 4x9 - Cover

Jane Street 4x9 - Interior

Jane Street 4x9 - Press Sheet

Jane Street 4x9 - Cover Detail

Jane Street 4x9 - Interior Detail

Jane Street needed a brochure for their European offices to hand out to brokers and establish credibility around their extensive experience handling Exchange Traded Funds.

We recommended a Slim Jim structure knowing that a 4x9 roll fold would not only make for a nice hand-out, but could make for a communication that is both quick and robust.

Through a varied use of copy, imagery, and graphics, we were able to create a communication that was both on-brand, and noticeably more formal.

Jane Street Recruiting Flier

Jane Street

Jane Street Recruiting Flier

The Jane Street recruiting flier is designed to inform university students of employment opportunities, and also to create brand awareness. As part of the larger campaign, the flier builds on the vision expressed in the company's website and collateral.

Jane Street Recruiting Kit

Jane Street

Jane Street recruiting kit interior and inserts

Jane Street recruiting kit exterior standing

Jane Street folder inside right with inserts

Jane Street recruiting folder inserts

Jane Street kit pocket detail

Jane Street kit front and back laying flat

Jane Street Kit Inserts from back

Jane Street Kit Varnish

Jane Street kit interior detail

The Jane Street recruiting kit consists of a custom folder containing a series of stepped inserts. Our objective was to design a modular collateral piece that could be handed out at premier colleges and universities. Inserts provide a company overview as well as career-track specific information.

Perception Research Services Folder

Perception Research Services

PRS folder outside and In

PRS folder interior with custom pockets and card slot.

PRS folder front and back

PRS folder typographic detail

PRS folder illustration detail

This simple pocket folder is a tool for PRS employees to use when presenting print materials to client. It conveys PRS' technical approach to packaging research by leveraging the 'wireframe' illustration motif we introduced throughout their broader branding program.

The piece itself is printed 3/3 on a sturdy cover stock with custom die cutting, and a slit for the presenters business card.

Perception Research Services OOHCS Tri-Fold

Perception Research Services

PRS OOHCS Trifold Cover and Interior

PRS OOHCS Trifold Cover detail

PRS OOHCS Trifold Interior

PRS OOHCS Trifold Outside Cover

PRS introduced a new usage for their retail eye-tracking technology, by expanding it to realm of outdoor communications. This cost-effective tri-fold pamphlet explains visually what the PRS technology does analytically. The introduction of the 'wireframe' illustration motif speaks to PRS' ability to see past the clutter and quantify the potential success of an outdoor advertising before millions are invested in its deployment.

This pamphlet is the first to promote the rollout of this emerging technology by PRS, and the 'wireframe' motif is now used pervasively with other PRS marketing materials to build that products brand.

Perception Research Services Stationery Design

Perception Research Services

PRS Business Card

PRS Business Card Press Sheets 1

PRS Business Card Press Sheets 2

PRS Business Letterhead

GD USA '10 Award Winner Letter

PRS Stationary - Before

The PRS stationery included extending the newly established to accommodate letterhead and business card design. The designs would prove to be a visual milestone in the way in which they place new emphasis on the companies relationship with retail packaging.

Most notably, the re-designed business cards would mark the introduction of the wireframe shelf illustration, adding perspective to PRS—that its technology benefits retailers. Additionally, it also placed new emphasis on the 'win at retail' message, which was found within copywriting previously used by PRS.

The cards were produced using a full bleed, two-sided, 3/3c print job on a high-quality Finch Fine cover stock. Additionally, PRS' cards were designed for 'shell' expansion, allowing for the addition of new lots without the added cost of re-staging the entire press run.

We're honored to have had the suite selected for a 2010 American Graphic Design Award in the Stationery category by Graphic Design USA.

PRS Packaging Research Collateral Kit

PRS Packaging Research Kit

PRS Packaging Research Kit Sketch

PRS Packaging Research Kit Closed Slip Case

PRS Packaging Research Kit Opened

PRS Packaging Research Kit Closure Detail

PRS Packaging Research Kit Lineup

PRS Packaging Research Kit WIth Open Binder

PRS Packaging Research Kit Tab Detail

PRS Packaging Research Kit Binder Detail

GD USA '10 Award Winner Letter

The Packaging Research Collateral Kit is a co-branding consumer packaging reference tool produced for one of the world largest consumer packaging companies by Perception Research Services.

PS Arts Week Collateral

PS Arts Week

PS Arts Week visual arts gala invite

PS Arts Week invite detail

PS Arts Week event program detail

PS Arts Week theatrical program

PS Arts Week invitation lineup

PS Arts Week theatrical program cover detail

Designing For the Greater Good Cover

Designing For the Greater Good PS Art Week Page

The PS Arts Week event collateral design including invites and programs to brand and promote the week long celebration of the arts in the New York City public schools. It is featured in the book Design for the Greater Good among the best cause related design, and nonprofit marketing.

S3 Thermal Imaging Business Cards

S3 Thermal Imaging

S3 Thermal Imaging Business Cards

S3 Thermal Imaging Business Card Press Check

S3 Thermal Imaging Business Card

S3 Thermal Imaging Business Cards - Before

The S3 Thermal Imaging business card redesign was part of the larger rebranding campaign that introduced a more technical and contemporary visualization of the company. Their design marked the full fleshing out of the S3 brand pallet including color, typography and texture including the fiery background that embodies the concept of heat.

The cards were produced using a full bleed, two sided, 4/2 print job on a high quality Finch Fine cover stock.

Sententia Research Business Cards

Sententia Research

Sententia Research Business Cards

Sententia Research Stationary - Before

Business Cards for Sententia Research LCC expanded the brand's color and typographic equities.

The cards were produced as a full bleed, 2/2 print job on a high quality Finch Fine cover stock.

Shop for Public Schools Collateral

Shop For Public Schools

Shop For Public Schools Training Sheets

Shop For Public Schools Postcard

Shop For Public Schools Poster

The Shop for Public Schools collateral added posters, postcards and training sheets to the larger branding campaign in support of of the week long initiative. These communication empowered participating city merchants to create awareness among their staff and customers about the store's role supporting the Fund for Public Schools and library improvements.

The design created a relationship with the event's outdoor marketing communications by building on it's brand equities including illustration and typography.