Finance Projects

Jane Street Advertising

Jane Street

Jane Street's magazine ads were designed for a variety of collegiate publications to run in advance of job fairs and recruiting opportunities. They appeal the to intellectually curious student by highlighting the company's cultural emphasis on learning and growth both visually and literally. Furthermore, the ads dovetail with the broader vision and voice of other Jane Street communications to establish brand awareness.

Jane Street Booth

Jane Street

Jane Street Booth Frontal

Jane Street Booth three-quarter side view

This pop-up display booth for Jane Street was designed to quickly outline company values and benefits at collegiate jobs fairs. It is part of the larger Jane Street branding campaign, and builds of the graphic equities of related communications including their ads, fliers, recruiting kit, and website.

Jane Street ETF Slim Jim Brochure

Jane Street 4x9 - Cover

Jane Street 4x9 - Interior

Jane Street 4x9 - Press Sheet

Jane Street 4x9 - Cover Detail

Jane Street 4x9 - Interior Detail

Jane Street needed a brochure for their European offices to hand out to brokers and establish credibility around their extensive experience handling Exchange Traded Funds.

We recommended a Slim Jim structure knowing that a 4x9 roll fold would not only make for a nice hand-out, but could make for a communication that is both quick and robust.

Through a varied use of copy, imagery, and graphics, we were able to create a communication that was both on-brand, and noticeably more formal.

Jane Street Recruiting Flier

Jane Street

Jane Street Recruiting Flier

The Jane Street recruiting flier is designed to inform university students of employment opportunities, and also to create brand awareness. As part of the larger campaign, the flier builds on the vision expressed in the company's website and collateral.

Jane Street Recruiting Kit

Jane Street

Jane Street recruiting kit interior and inserts

Jane Street recruiting kit exterior standing

Jane Street folder inside right with inserts

Jane Street recruiting folder inserts

Jane Street kit pocket detail

Jane Street kit front and back laying flat

Jane Street Kit Inserts from back

Jane Street Kit Varnish

Jane Street kit interior detail

The Jane Street recruiting kit consists of a custom folder containing a series of stepped inserts. Our objective was to design a modular collateral piece that could be handed out at premier colleges and universities. Inserts provide a company overview as well as career-track specific information.

Jane Street Website

Jane Street

Jane Street Capital home page

Jane Street Capital calendar page

Jane Street Capital FAQ page

Jane Street Capital skills page

Jane Street Japanese Curriculum

Jane Street Japanese Skills

Jane Street Site - Before

The Jane Street website redesign was the first step in what would prove to be a be a comprehensive rebranding campaign. As such it marked the introduction of several key brand equities including the updated pallet, typography, interweaving stripe graphics and the journalistic photographic style. Structurally we worked with Jane Street to flesh out a more robust sitemap that better reflected the size and capabilities of the company.

Transparent Financial Identity

GD USA '10 Award Winner Letter

Transparent Financial offers ethical debt settlement programs and mortgage refinancing services. In developing their brand icon we used the t and f letters to form the downward arrow in reference to debt reduction.

Knowing potential customers may be coming from a place of vulnerability and doubt, the lowercase, serif typography was selected to communicate approachability and professionalism.

We're honored to have had the logo selected for a 2010 American Graphic Design Award in the identity category by Graphic Design USA.