Diamonds of the Reef Business Cards

Diamonds of the Reef is a company that specializes in the ethical sale of tropical fish. For their business card design we expanded on the color and graphic equities introduced by our logo design. Most notably, including the the back panel's subtle allusion to the filefish's beautiful pattern. The cards were produced using a full bleed, two sided, 2/1 print job on a high quality Finch Fine cover stock.

Diamonds of the Reef Identity

Diamond of the Reef Identity Rebrand

Diamond of the Reef Identity - before

Diamonds of the Reef is a company that prides itself on the ethical sale of tropical fish by insuring these rare gems are well treated and in good health before being sold. Our rebranding centered around the beautiful filefish as we worked to capture it's intricate pattern in an iconic manner. It also marked a compositional evolution that directed the fish's energy upward, and around the typography. Creating a motion that spoke to the optimism of company, and the health of the fish.

Diamonds of the Reef Projects

Diamonds of the Reef Business Cards

Diamonds of the Reef Identity