Transparent Financial Identity
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transparent financial identity
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Transparent Financial offers ethical debt settlement programs and mortgage refinancing services.  In developing their brand icon we used the t and f letters to form the downward arrow in reference to debt reduction. 

Knowing potential customers may be coming from a place of vulnerability and doubt, the lowercase, serif typography was selected to communicate approachability and professionalism.

We're honored to have had the logo selected for a 2010 American Graphic Design Award in the identity category by Graphic Design USA.