Those of you who know me well may already be aware that my wife and I are expecting. With a baby on the way I guess I couldn’t help myself but to see the design process through the lens of parenthood. Forgive the unintended sexism.
The essence of my observation is that the relationship a designer has with their brand is probably not so unlike the relationship a father has with his child. At best its creation is an act of passion, and its long-term stewardship and care is a labor of love. At worst its creation is self-indulgent and there is no long-term follow through whatsoever.
In other...More