Ani is growing collection of luxury villas aimed at delivering a world class vacation experiences, with the seclusion of a private estate. Each location will also act as an affiliated supporter of a nearby Àni Art Academy, offering artistic instruction to local students through the methodology of Anthony Waichulis.
Using consistent typography and color segmentation, the Ani branding successfully connects both organizations. We leveraged the unique relationship between art and escape to develop an expressive logo icon that speaks to both. The brush stroke reveals and defines the character of the "A" letter-form, as art gives special purpose to the villas, and the Ani experience.
We're honored to have had the logo selected for LogoLounge Volume 7 as well as a 2011 American Graphic Design Award in the identity category.