The vehicle graphics for CounterEdge balance aesthetic and practical considerations as they must be both highly legibly, but visually pleasing and consistent. The resulting designs adapt existing typographic and color considerations to successfully brand both the box truck and pickup forms as part of the larger CounterEdge program
We're honored to have had the CounterEdge branding program selected for a 2011 American Graphic Design Award by Graphic Design USA.
John Gavula is a chameleon of brand design. I have worked with he and his associates as an in-house creative for the Boston Red Sox, as well as in similar capacities for various organizations—both large and small—for the past 10 years. No matter how recognizable (or in some cases non-existent) the brand, John's ability to capture a company's identity and adapt it in every conceivable execution is truly remarkable. But he does not do so blindly or haphazardly. Rather, it is done through thoughtful introspection, research, and constant dialogue with the client. In an industry where things are increasingly taken for granted, John and his associates leave no stone unturned and always add the necessary polish for diamonds in the rough.
