This full page advertisement for Interior Stone & Tile was featured in the Boston Design Guide publication, an annual showcase of the region's premier home furnishing providers.
Our art direction built on the brand's core equities including color typography, and the ornate "S" graphic. All of which appeal to readers with a clean, and premium brand vision.
John Gavula is a chameleon of brand design. I have worked with he and his associates as an in-house creative for the Boston Red Sox, as well as in similar capacities for various organizations—both large and small—for the past 10 years. No matter how recognizable (or in some cases non-existent) the brand, John's ability to capture a company's identity and adapt it in every conceivable execution is truly remarkable. But he does not do so blindly or haphazardly. Rather, it is done through thoughtful introspection, research, and constant dialogue with the client. In an industry where things are increasingly taken for granted, John and his associates leave no stone unturned and always add the necessary polish for diamonds in the rough.
