Jane Street needed a brochure for their European offices to hand out to brokers and establish credibility around their extensive experience handling Exchange Traded Funds.
We recommended a Slim Jim structure knowing that a 4x9 roll fold would not only make for a nice hand-out, but could make for a communication that is both quick and robust.
Through a varied use of copy, imagery, and graphics, we were able to create a communication that was both on-brand, and noticeably more formal.