OptiBrand Rx develops and validates global brand positioning for products in the pharmaceutical, biotechnology, and OTC healthcare industries. Our brand exploration weighed medicinal concepts as well as themes of optical focus and strategy. The winning, circular solution introduces a powerful graphic to speak to international reach and global prowess. It's bold magenta pallet establishes a new color equity within the category while traditional serif typography underscores their professionalism and experience.
The circular character of the identity speaks to global reach.
Alternate design concepts spoke to medicinal themes as well as focus and strategy.