As the Red Sox came under new ownership in 2002, we collaborated to brand Red Sox Scholars - a philanthropic program of the legendary baseball team. As a part of the team's Red Sox Foundation, the Scholars initiative is devoted to providing economically disadvantaged 5th graders in Boston public school with college scholarships.
The resulting brand identity showcases franchise's existing equities with an educational twist by marrying the team's familiar baseball cap and typography with a graduation tassel.
It has been featured on shirts and baseball caps since the programs inception in 2003. Most recently the mark was unveiled in an adapted form on the famed Green Monster to create awareness for Fenway crowds and television audiences.