Shop for Public Schools identity
The Shop for Public Schools identity introduced the tag and string evolution to conceptually speak to shopping.
Shop for Public Schools Branding
The Shop for Public Schools logo featured centrally in the initiative's iconic branding.

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Shop for Public Schools Identity

Shop for Public Schools is a week long initiative put forth by The New York City Fund for Public Schools in partnership with city merchants to raise money to improve city libraries. The brand identity was designed to create a strong visual relationship with the Fund's logo both in terms of typography and color. However, it speaks uniquely to the shopping experience through the introduction of the tag and string. An evolution, that It also invokes the Fund's history of fund raising tag sales.

Beyond their compelling illustration, print, and web design abilities, Gavula Design provides deep strategic insight into the communications challenges we face. They've always gone the extra mile to get a 360° understanding of the issues we face, effectively developing design and communications architecture solutions that address our organization’s goals. Year after year, we continue to work with Gavula Design on our most critical and complex programs.