We expanded the Spine Center of New Jersey's brand to the world of collateral to promote its annual symposium promoting current advanced in spinal cord injury research. Leveraging the Reynold's Family logo we leveraged the typography and textural equities established in their website. This collateral suite includes a "save the date" postcard as well as a 8.5" x 3.6875" tri-fold brochure containing program information and a self-mailing registration card.