Sunrise Futures Logo Concept 1
This redesign concept adapts the existing rays of light with a sense of energy, and forward inertia.
Sunrise Futures Logo Concept 2
This redesign concept speaks to a future dawn with a sun emerging beyond the horizon.

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Sunrise Futures Identity Exploration

Our brand identity exploration for Sunrise Futures was built on an evolutionary approach. While many of our concepts were visually distinct from the original, they drew from the color pallet and underlying concept defined within the company's name.

The new typography and graphic treatments not only offered aesthetic improvements on the existent sunburst, they added a sense of motion, progression and technical savvy. This was an important part of a strategy that sought to position the company better when recruiting against world class software companies and finance giants.