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case studies
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Perception Research Services |

For almost 40 years Perception Research Services or PRS pioneered eye-tracking technology as a tool for evaluating packaging and point of sale communications. Our challenge was to reposition the PRS brand so as to better communicate their technical savvy.  But in so doing, not losing touch... More

PS Arts Week |

PS Arts week is a weeklong initiative to celebrate the arts in the New York City public schools system. The week itself consisted of four gala events where the students performed at some of New York’s greatest artistic landmarks including the Met, Carnegie Hall, The Apollo and The New Victory... More

Jane Street |

Jane Street is a quantitative trading company we engaged on a holistic rebranding campaign. Their limited brand presence belied their success as a tech savvy global player in the financial marketplace. Our goal was to craft an image that better reflected their innovative culture and standing. Our... More

Keep it Going NYC |

Keep it Going NYC was an initiative put forth by The New York City Fund for Public Schools to promote parental involvement and create support and awareness for public school reforms. Of course, the centerpiece of the project was the identity exploration.  One of our leading concepts visualized... More

S3 Thermal Imaging |

S3 Thermal Imaging is a business offering infrared photographic services, which can be used to identify structural, medical and electrical problems. Our design exploration was revolutionary in that we were essentially rebooting the brand. A few of our more interesting concepts explored the idea of... More

CounterEdge |

CounterEdge is a counter-top and surface start up that sought to develop a brand voice that reflected their uniquely eco-conscious approach to kitchens and bathrooms.  With an understanding that our audience was more design savvy, and the brand should therefore reflect a more sophisticated... More

Shop For Public Schools |

“Shop for Public School” was a weeklong initiative conducted each October by The New York City Fund for Public Schools.  The event promoted city merchants who pledged support for library renovations either though a percentage of sales, or as a flat contribution. The initial scope of our... More

CUFP |

Commercial Users of Functional Programming, or CUFP is a community of programmers that leverage functional languages in their day-to-day business operations.  While its members represent some of the biggest companies in the world, their brand was in its infancy when we were contacted to reboot... More

Hendrickson Photography |

Hendrickson Photography is the moniker of Corey Hendrickson, a Vermont based photographer known for his portraiture. Corey’s images have an authentic and raw quality to them we felt should be central to his brand’s vision and voice. As such our proposed identity designs leveraged neutral tones and... More

Interior Stone & Tile |

Interior Stone and Tile is a counter-top and surface company that specializes in furnishing residential and commercial spaces with natural stone and quartz.  While their services appealed to upscale builders and home-owners, their communications seemed almost industrial when we were enlisted... More