Logo redesign maintains existing color and compositional equities while refreshi
Logo redesign maintains existing color and compositional equities while refreshing the icon and typography.
Brand Engineers Identity Concepts
Alternate logo concepts represent brand plotting along market axes as well as traditional mechanical drawings.

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Brand Engineers Identity

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Brand Engineers specializes in strategic brand positioning and repositioning for pharmaceutical and consumer package goods. We engaged their team on a brand update of their own to redesign their corporate identity so it better reflected the company's professionalism. This evolutionary solution maintained and enhanced identifyable equities including the schematic initials, but jettisoned the awkward copperplate typography in favor of a more contemporary treatment.  The end result is a compact extractable brand unit that is as refreshed s it is recognizable.