In exploring an identity for Charcoal Guido's pizzeria, we considered a range of solutions to equip the restaurant with a brand fitting of it's high quality, authentic Italian cuisine. Classic typography and distressed letter-forms evoke traditional culinary influences, while visuals of brick ovens and Mount Vesuvius speak to Neapolitan fair. The resulting solutions position a meal at Charcoal Guido's as a special, authentic experience.
Distressed word-mark and typographic flourishes speaks to authentic, rustic Italian cuisine.
Concept makes connection between the restaurant's Neapolitan style brick oven and the city's legendary volcano, Mount Vesuvius.