Charcoal Guido's Identity Concept 4
Distressed word-mark and typographic flourishes speaks to authentic, rustic Italian cuisine.
Charcoal Guido's Identity Concept
Concept makes connection between the restaurant's Neapolitan style brick oven and the city's legendary volcano, Mount Vesuvius.

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Charcoal Guido's Identity

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In exploring an identity for Charcoal Guido's pizzeria, we considered a range of solutions to equip the restaurant with a brand fitting of it's high quality, authentic Italian cuisine. Classic typography and distressed letter-forms evoke traditional culinary influences, while visuals of brick ovens and Mount Vesuvius speak to Neapolitan fair. The resulting solutions position a meal at Charcoal Guido's as a special, authentic experience.