Cloud Cards Identity
Both the virtual and environmental "cloud" are invoked by the the logo's iconic adaptation of a traditional envelope.

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Cloud Cards Identity

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Cloud Cards reproduces the traditional greeting card experience online. By creating a novel, and highly customizable experience that simulated the paper card experience, users can express themselves more efficiently and with a lighter environmental footprint.

In designing their brand identity we modified the traditional envelope visual to speak to both the virtual "cloud" as well as it's environmental connotation. When completed with typography the logo is simple, joyful and symbolic.