“Cutting-edge” has new meaning, with innovative eco-friendly countertops from CounterEdge that are digitally templated from unconventional materials, such as concrete, reclaimed glass or paperwood.
Various logo concepts were developed. Ultimately a mark that has two beveled counters coming together to form an edge was established, which also embodies forward inertia. The neutral and green colors represent the use of both traditional and eco-friendly materials. The word-mark lockup includes classic typography as well as the company's tagline.
We're honored to have had the CounterEdge branding program selected for a 2011 American Graphic Design Award by Graphic Design USA.