Identity features the beautiful filefish with an iconic rendition of its' intric
Identity features the beautiful filefish with an iconic rendition of its' intricate pattern.

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Diamonds of the Reef Identity

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Diamonds of the Reef is a company that prides itself on the ethical sale of tropical fish by insuring these rare gems are well treated and in good health before being sold. Our rebranding centered around the beautiful filefish as we worked to capture it's intricate pattern in an iconic manner. It also marked a compositional evolution that directed the fish's energy upward, and around the typography. Creating a motion that spoke to the optimism of company, and the health of the fish.