Durabase Trex Identity
T-Rex visual speaks to speed and power while invoking Newpark's core brand equities.
Durabase Defender Identity
Helmet invokes the legendary defensive prowess of the Spartan army with leafy plume.

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Durabase Logo Family

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Durabase offers a system of interlocking mats used for temporary work platforms and roadways in oil, gas, utility, military and event applications. We were tasked with expanding on their parent company's core equities to brand the product, as well as it's advance spill containment system, Defender and rapid cleanup tool, The T-Rex. The resulting family of logos speak metaphorically to strength, speed, and defensive prowess through the introduction of iconic visuals - all while leveraging Newpark's green motif and typography.

This project was completed while contracting with ABI marketing public relations

John Gavula and his team are by far one of the best design shops I have had the pleasure to work with. They have the unique ability to ignite a brand's identity and then seamlessly implement that vision across the entire spectrum of visual communication (print collateral, advertising, web). I would recommend Gavula Design to anyone who wants best-in-class design quality that is on par with any large agency, coupled with the hands-on attentiveness of a boutique shop.