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The Fund for Public Schools builds public-private partnerships to strengthen New York City schools and foster student achievement. Our redesign of the Fund site not only refreshed it's architecture, but infused added meaning to it's existing brand equities. We reinterpreted the orange bar in the Fund's longstanding identity as a path through which donations are raised, and on which students would grow, develop and excel. The header graphic and other "Call to Action" elements carry the motif throughout the site as a means to drive messaging, participation and donation.