Interior Stone and Tile identity redesign
Redesigned logo with traditional typography and ornate "S" icon.
Interior Stone Identity Concepts
Alternate identity concepts speak to selection, presentation and the textural movement in natural stone.

You are here

Interior Stone & Tile Identity

Error message

  • Deprecated function: Function create_function() is deprecated in views_php_handler_field->pre_render() (line 202 of /home/gavulade/public_html/gavuladesign.com/html/sites/all/modules/views_php/plugins/views/views_php_handler_field.inc).
  • Deprecated function: Function create_function() is deprecated in views_php_handler_area->render() (line 39 of /home/gavulade/public_html/gavuladesign.com/html/sites/all/modules/views_php/plugins/views/views_php_handler_area.inc).
  • Deprecated function: The each() function is deprecated. This message will be suppressed on further calls in _menu_load_objects() (line 579 of /home/gavulade/public_html/gavuladesign.com/html/includes/menu.inc).
  • Deprecated function: Function create_function() is deprecated in views_php_handler_field->pre_render() (line 202 of /home/gavulade/public_html/gavuladesign.com/html/sites/all/modules/views_php/plugins/views/views_php_handler_field.inc).
  • Deprecated function: Function create_function() is deprecated in views_php_handler_field->pre_render() (line 202 of /home/gavulade/public_html/gavuladesign.com/html/sites/all/modules/views_php/plugins/views/views_php_handler_field.inc).
  • Deprecated function: Function create_function() is deprecated in views_php_handler_field->pre_render() (line 202 of /home/gavulade/public_html/gavuladesign.com/html/sites/all/modules/views_php/plugins/views/views_php_handler_field.inc).
  • Deprecated function: Function create_function() is deprecated in views_php_handler_field->pre_render() (line 202 of /home/gavulade/public_html/gavuladesign.com/html/sites/all/modules/views_php/plugins/views/views_php_handler_field.inc).
  • Deprecated function: Function create_function() is deprecated in views_php_handler_field->pre_render() (line 202 of /home/gavulade/public_html/gavuladesign.com/html/sites/all/modules/views_php/plugins/views/views_php_handler_field.inc).

Interior Stone & Tile is a company that offers home surfacing solutions with granite and other traditional materials.  The objective of our logo redesign was to cultivate an icon that spoke more successfylly to the brand's target audience of upscale builders and home owners. 

Our solution maintained existing color equities, but embodied a more premium aesthetic by showing the natural beauty and movement of stone with its introduction of the ornate "S".  This iconic letter-form is elegantly woven through the traditional typography to speak to the enhancing quality of granite and marble in the home or workplace.

John Gavula is a chameleon of brand design. I have worked with he and his associates as an in-house creative for the Boston Red Sox, as well as in similar capacities for various organizations—both large and small—for the past 10 years. No matter how recognizable (or in some cases non-existent) the brand, John's ability to capture a company's identity and adapt it in every conceivable execution is truly remarkable. But he does not do so blindly or haphazardly. Rather, it is done through thoughtful introspection, research, and constant dialogue with the client. In an industry where things are increasingly taken for granted, John and his associates leave no stone unturned and always add the necessary polish for diamonds in the rough.