Interior Stone & Tile is a company that offers home surfacing solutions with granite and other traditional materials. The objective of our logo redesign was to cultivate an icon that spoke more successfylly to the brand's target audience of upscale builders and home owners.
Our solution maintained existing color equities, but embodied a more premium aesthetic by showing the natural beauty and movement of stone with its introduction of the ornate "S". This iconic letter-form is elegantly woven through the traditional typography to speak to the enhancing quality of granite and marble in the home or workplace.