Kentucky Fried Chicken Identity Concept
Kentucky Fried Chicken identity concept leveraging woodcut traditional aesthetic to highlight southern heritage.
Kentucky Fried Chicken Identity Concept
Kentucky Fried Chicken identity concept with a more gestural illustration style.

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Kentucky Fried Chicken Identity

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This brand identity exploration for Kentucky Fried Chicken was developed to breath new life into the Colonel Sanders logo lockup. The company's legendary founder was perceived as being stiff and overly formal in it's existing incarnation. As such these solutions focused on generating treatments that heighten his appeal through warmer facial expression, gestural illustration, and a more dynamic compositions.

This project was completed while contracting with Spring Design Partners, Inc.