NYC Summer Quest Identity
Identity introduced bridge analogy to visualize the program's role in traversing the summer season and preventing learning loss.
NYC Summer Quest Identity Expolration
Identity concepts speak to themes of adventure, exploration, education and summer fun.

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NYC Summer Quest Identity

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NYC Summer Quest is a summer learning program that provides elementary and middle school students with fun, hands-on enrichment experiences while strengthening their academic skills. Our identity exploration played aesthetically with the pallet and typography of the Fund for Public Schools, while introducing playful graphic elements to speak to the nature of the initiative. This effort yielded a standout solution featuring a bridge visual. The icon not only spoke literally to the city's numerous crossings, but symbolically to the program's objectives. By offering summer learning opportunities NYC Summer Quest is an education bridge used to reduce learning loss and close the achievement gap.

We are also honored to have one of our design concepts featured in LogoLounge's annual trends report for 2013.