Shop for Public Schools identity
Shop for Public Schools Branding
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shop for public schools identity
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Shop for Public Schools is a week long initiative put forth by The New York City Fund for Public Schools in partnership with city merchants to raise money to improve city libraries. The brand identity was designed to create a strong visual relationship with the Fund's logo both in terms of typography and color. However, it speaks uniquely to the shopping experience through the introduction of the tag and string. An evolution, that It also invokes the Fund's history of fund raising tag sales.