Spine Center of New Jersey Identity
The double helix identity speaks to the fusion of medical and scientific research in treating SCI
Spine Center of New Jersey Reynolds Identity
The Reynolds Family Spine Lab is a philanthropic subset of the Spine Center.

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The Spine Center of New Jersey Identity

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The Spine Center of New Jersey fuses medical and surgical treatments for spine disorders with cutting edge laboratory research to advance SCI therapies. Our brand identity exploration speaks to this duality with the creation of the helix icon. The intertwining stands not only visualize the curve of the spine, but represent the unique cooperative balance of research and medicine which define the organization's approach. This icon works in conjunction with both the Spine Center's wordmark and its philanthropic arm, the Reynold's Family Spine Lab.