Saturday, June 6, 2009 - 12:00
We're proud to show you our logo redesign for Diamonds of the Reef, a company that prides itself on the ethical treatment of tropical fish during purchase. Why pay for a beautiful new fish only to have it arrive sick or dying because it was resold and shipped too quickly. Diamonds of the Reef monitors its fish to make sure they are in good health and eating well prior to resale.
Our rebranding centers around the beautiful filefish. God's gift to designers. The challenge was to generate an iconic representation of the create that captured the spirit of it intricate pattern. A pattern that will play a big role in the rest of the Diamonds rebrand including business cards and an upcoming website. Stay tuned.