The Reynolds Family Spine Lab needed a small, envelope-ready brochure that could be handed out and mailed to potential donors. Our design reinforces the brand's pallet of color, texture, imagery and typography while highlighting the organization's leadership team, and mission. The 'slim jim' tri-fold collateral piece features many visual from photographer Paul Kopelow and several "call to action" graphics to drive donations at the website.
Cover and back panel the organization's mission and offer a call to action.
Initial opening explains goals and shows lead researchers at work.