Counter Edge Cards Top View
Business card front and back.
Counter Edge cards press sheet
Press sheet from business card printing shows numerous lots.

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CounterEdge Stationery Suite

We designed a stationery system that represents “cutting edge” while playing off the CounterEdge logo that is also symbolic of the green innovations CounterEdge has pioneered. Several of the deliverables included:

  • Business cards: The design of the cards was intended to quickly represent forward-thinking. The contact information is kept clean and crisp, and the backside introduced the the directional texture—subtly playing off the logomark to speak to momentum and green innovation.
  • Letterhead and Envelope: The layout is clean with judicious use of the color green—a natural fit for the company that makes custom cut eco-friendly countertops.
  • Fax: This digital Fax Coversheet was delivered as a form enabled PDF for quick population by staff. And of course the clean design makes use of various brand elements
  • Shop Form: The three page digital shop form was also delivered as a PDF for circulation via email and website. The document continues to build on brand equities while organizing this deceptively complex communication in a new horizontal orientation.

The entire system or printed elements was executed on 100% post consumer recycled Rolland cover and text, earning it an FSC certification to emphasize the company's smart and thoughtful approach to the environment.

We're honored to have had the CounterEdge branding program selected for a 2011 American Graphic Design Award by Graphic Design USA.

John Gavula is a chameleon of brand design. I have worked with he and his associates as an in-house creative for the Boston Red Sox, as well as in similar capacities for various organizations—both large and small—for the past 10 years. No matter how recognizable (or in some cases non-existent) the brand, John's ability to capture a company's identity and adapt it in every conceivable execution is truly remarkable. But he does not do so blindly or haphazardly. Rather, it is done through thoughtful introspection, research, and constant dialogue with the client. In an industry where things are increasingly taken for granted, John and his associates leave no stone unturned and always add the necessary polish for diamonds in the rough.