PRS introduced a new usage for their retail eye-tracking technology, by expanding it to realm of outdoor communications. This cost-effective tri-fold pamphlet explains visually what the PRS technology does analytically. The introduction of the 'wireframe' illustration motif speaks to PRS' ability to see past the clutter and quantify the potential success of an outdoor advertising before millions are invested in its deployment.
This pamphlet is the first to promote the rollout of this emerging technology by PRS, and the 'wireframe' motif is now used pervasively with other PRS marketing materials to build that products brand.