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Associating an organization with an individual is a double-edged sword for any brand. Making a company’s founder its namesake or mascot can bestow it instant credibility and industry cache.  Yet, these affiliations can be devastating if its figurehead is discredited, or simply goes rogue. Enter Lance Armstrong, the Bruce Wayne of professional cycling and the Batman of cancer philanthropy. For years he has used his Tour De France celebrity to promote Livestrong, his charitable effort to raise money for cancer research, education and advocacy. But today Livestrong faces an identity crisis for... More
By now, most of you have probably seen the hugely successful Christopher Nolan film Inception. It is a movie that explores that possibility that an idea can be planted in the mind of a person without them knowing it. From Hollywood’s standpoint, it is a science fiction twist on an old-fashioned heist film. However, from the standpoint of a marketing communications professional, it is something much closer to pornography. For decades these folks have sought to plant ideas in the minds of consumers. Albeit, less dramatically. While Inception is a work of fantasy, it seemed to me in watching the... More
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