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Brand Extention Blog

Brands are like people in the sense that they can be related to each other.  And like people, those associations can open doors or become a burden. I feel like this latter point if often missed when organizations consider rolling out a new product as a brand extension. I recently put together a strategy presentation for a client to explore this topic using Coors Brewing Company as my example. I thought it might be of interest to those considering extending their brand. Let me begin by explaining the concept of a brand extension.  It is essentially just adding another member of the family.  In... More
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