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Etiquette Blog

As a brand designer it is always somewhat flattering when a client wants to use their new identity as much as possible.  After all, the application of one’s logo is branding, and branding is good, right?  Well, not always. Call it a pet peeve, but a great example of bad branding is the old “Putting your logo in the signature of your email” move.  I see it all the time where businesses don’t realize the faux pas they are committing in the interest of looking more professional. Basically, emails with graphic signatures have a few problems. Mac users (at least) receive these emails as if... More
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