As a brand designer it is always somewhat flattering when a client wants to use their new identity as much as possible. After all, the application of one’s logo is branding, and branding is good, right? Well, not always.
Call it a pet peeve, but a great example of bad branding is the old “Putting your logo in the signature of your email” move. I see it all the time where businesses don’t realize the faux pas they are committing in the interest of looking more professional.
Basically, emails with graphic signatures have a few problems.
Mac users (at least) receive these emails as...More
