The whole can sometimes be less than the sum of its parts. This happens most often when those parts don’t fit together properly. Which occurs when a project’s objective is not to be good, but rather to accommodate some trendy bell or whistle.
You can imagine a film studio where the producers know a project needs to be in IMAX 3D before they have a script. The writers are inventing reasons for their characters to lunge toward the camera when they should be developing a plot. Before you know it, the film isn’t interesting enough to fill a 60 second trailer.
Graphic design can at times be no...More