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The whole can sometimes be less than the sum of its parts.  This happens most often when those parts don’t fit together properly.  Which occurs when a project’s objective is not to be good, but rather to accommodate some trendy bell or whistle. You can imagine a film studio where the producers know a project needs to be in IMAX 3D before they have a script.  The writers are inventing reasons for their characters to lunge toward the camera when they should be developing a plot.  Before you know it, the film isn’t interesting enough to fill a 60 second trailer. Graphic design can at times be no... More
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